Shaping Reality Through Innovation

Bridging the Physical and Digital Worlds

Dagger Interactive specializes in cutting-edge AR, VR, WebAR, and experiential technologies. We empower small to medium-sized businesses and creative agencies with the technical expertise to create immersive digital experiences that captivate audiences and drive engagement.

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Our Services

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Virtual Reality

Brand experiences, product visualisation, architecture, retail & therapy VR applications
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VR Training

Safety, compliance & skills training simulations for healthcare, manufacturing & logistics
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Augmented Reality

AR solutions that enhance the real world with digital overlays
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WebAR

Browser-based AR experiences accessible to everyone
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Experiential

Interactive installations and immersive brand experiences
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Agency Partner

White-label AR, VR & experiential technical production for creative agencies

Technical Production Partner for Immersive Digital Experiences

Dagger Interactive delivers custom augmented reality apps, virtual reality experiences and training solutions, WebAR campaigns, and interactive installations for UK businesses and creative agencies. We transform ambitious creative concepts into production-ready technical solutions that engage audiences and deliver measurable results.

Augmented Reality Development

Our AR development services span mobile AR applications, marker-based AR experiences, and location-based augmented reality solutions. We build custom AR apps for iOS and Android using Unity and ARKit/ARCore, delivering product visualization tools, AR marketing campaigns, and interactive brand experiences that overlay digital content onto the physical world.

From retail product configurators to educational AR applications, we create augmented reality solutions that drive engagement and conversion. Our AR development expertise includes 3D model integration, spatial tracking, image recognition, and multi-user AR experiences.

Virtual Reality Experiences

Custom VR applications for brand activations, product visualisation, architectural walkthroughs, retail showrooms, and therapy tools. Unity-based development for Meta Quest, HTC Vive, and desktop—built around a clear business objective rather than technical novelty. Explore VR services →

VR Training & Simulation

Scenario-based VR training for workplace safety, equipment operation, emergency procedures, and technical skills across healthcare, manufacturing, logistics, and construction. Progress tracking, LMS integration, and analytics included as standard. Explore VR training →

WebAR Experiences

Browser-based augmented reality eliminates app downloads, making AR accessible to wider audiences. We create WebAR campaigns using 8th Wall, Zappar, AR.js, and custom web technologies that work across mobile devices without native applications. Perfect for marketing activations, product launches, and event experiences where friction-free access drives participation.

Our WebAR solutions include QR-triggered experiences, social media filters, virtual try-on features, and location-aware AR content. We optimize for performance across devices and integrate with analytics platforms to measure engagement and conversion metrics.

Interactive Installation Development

For experiential marketing agencies and brands creating physical activations, we provide the technical production services needed to bring ambitious installations to life. Our expertise spans projection mapping, Arduino programming for sensors and actuators, TouchDesigner installations, interactive LED displays, and motion tracking systems.

We develop custom software for retail environments, museum exhibits, trade show installations, and brand experience centers. From gesture-controlled displays to multi-screen synchronized content, we handle the technical complexity while creative agencies focus on design and messaging.

Custom Software Development

Beyond AR and VR, we build bespoke web applications, mobile apps, and desktop software solutions tailored to specific business requirements. Our full-stack development team works with React, Laravel, Node.js, and Python to create data visualization tools, booking systems, content management platforms, and API integrations that streamline operations and improve customer experience.

We specialize in technical integrations that connect emerging technologies with existing business systems, ensuring your innovative customer-facing experiences work seamlessly with CRM platforms, e-commerce systems, and marketing automation tools.

Technical Agency Partnerships

For creative agencies lacking in-house technical expertise, we serve as your technical production partner—translating creative concepts into technical specifications, managing development workflows, and delivering production-ready solutions on schedule. We bridge the gap between creative vision and technical execution, providing realistic scoping, risk assessment, and agile development processes that keep projects on track.

Our collaborative approach means we work as an extension of your team, attending client meetings, providing technical consultation during pitches, and offering ongoing support after launch. We understand the pace and pressure of agency work and deliver accordingly. Find out how our technical agency partnership works →

Our Approach to Immersive Technology Projects

Every project begins with a technical discovery phase where we assess feasibility, identify optimal platforms, and outline development requirements. We believe in transparent communication, detailed documentation, and iterative development that incorporates client feedback throughout the build process.

Our development methodology emphasizes performance optimization, cross-platform compatibility, and user experience design principles that ensure your immersive content is not just technically impressive but genuinely effective at achieving business objectives. We build with scalability in mind, whether you're launching a pilot project or deploying solutions across multiple locations.

Industries We Serve

Our client portfolio spans healthcare providers implementing VR therapy applications, educational institutions developing interactive learning tools, retail brands creating AR product experiences, automotive companies building vehicle configurators, and hospitality businesses enhancing guest experiences through immersive technology. We also partner with experiential marketing agencies delivering brand activations, event technology, and exhibition installations across the UK.

Technologies & Standards

We develop using industry-standard platforms and frameworks: Unity for VR/AR development, Unreal Engine for high-fidelity visualization, Three.js for web-based 3D experiences, and native iOS/Android development when platform-specific optimization is required. All projects comply with WCAG accessibility guidelines, GDPR data protection requirements, and platform-specific approval processes for App Store and Google Play deployment.

Ready to explore how immersive technology can enhance your business or client projects? Let's discuss your requirements and develop a technical approach that delivers results.

Discuss Your Project Agency Technical Partner →

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Let's Create Something Amazing

Ready to transform your vision into reality? Get in touch with our team.